Seneca Resorts and Casinos Becomes Title Sponsor for NASCAR Late Models, Marketing Partner

April 21, 2015 at 3:42 PM

The Holland NASCAR Motorsports Complex is pleased and excited to announce the addition of Seneca Resorts and Casinos to their new lineup of marketing partners for the 2015 racing season. 2015 is on track to be one of the biggest and most diverse seasons yet! Seneca Niagara Casino’s impact and presence will be immediately felt throughout the entire track. As the cars are set to take to the historic highbanks in little over a month, it will be the Seneca Niagara Casino NASCAR Late Models leading the charge.SGCtotal.jpgRacing fans from the surrounding area will quickly see and feel this new partnership as they enter the facility. The seating area located in turns one and two will be now known as the Seneca Resorts and Casino Tower. From trackside and grandstand signs to vendor displays announcing the group’s concerts, events and casino specials throughout the entire season, Seneca Resorts and Casinos will now be a huge part of the Holland NASCAR Motorsports Complex. Casino goers will find a bundle of savings awaiting them at the track as well.




As one of the premier resort and casino groups in Western New York, Seneca Resorts and Casinos’ customers and corporate footprint spreads across the entire state of New York and beyond. The group owns and operates the Seneca Niagara Resort and Casino in Niagara Falls, Seneca Allegany Resort & Casino in Salamanca and the Buffalo Creek Casino in Downtown Buffalo These world-class facilities offer more than 6,400 slot machines, 140 table games, 1,000 luxury hotel rooms, world-class entertainment, a championship golf course, and other related amenities.

The roar of the “Thunder in the hills” will be returning to the historic Holland NASCAR Motorsports Complex when the 56th consecutive season of racing gets underway on Saturday, May 23. As part of the Opening Day festivities sponsored by McKinley Mall, the INEX Legends will be joining the action-packed racing card that also features the Getzoni Nationwide Insurance Agency NASCAR Pro Modifieds, Seneca Niagara Casino NASCAR Late Models, Bank of Holland Chargers, Howdy’s Hornets, Future Fours, NYPA Midgets and the M&M U Pull-It Figure 8’s. The pre-season thunder Practice Session will be taking place on Saturday, May 16 from 12 to 4:00 pm.

 We’re social; find us on Facebook (Holland Motorsports Complex), Twitter (@HollandSpeedway@HollandXtreme), and Instagram (@hollandspeedway) as weekly specials and news on upcoming events will be seen on the track’s social media pages for the racetrack and the Holland Paintball Adventure Park. Don’t forget to check out all of the pictures from each week’s racing program by logging on to For more information log on to

Contact –– Steven Petty: or Tim Bennett: (716)-418-RACE (7223)