Southern Tier Brewing Co. Tapped as Official Craft Beer of the Holland Speedway

April 15, 2016 at 9:11 AM


Southern Tier Brewing Co. Tapped as Official Craft Beer of the Holland Speedway

HOLLAND, NY… Take a look around Western New York. It’s impossible not to notice the craft breweries popping up all across the region. With the ever increasing popularity of craft beer, breweries in the local area have each put their own spin on popular brews and quickly begun to draw in fans with their unique taste and style.

The Holland International Speedway is eagerly following along in wake of this trend, and is excited to announce a 2016 partnership with Southern Tier Brewing Co. Southern Tier Brewing Co. is now the Official Craft Beer of the Holland International Speedway, and bringing several new tastes to the track in addition to its partnership. Southern Tier Brewing Co. was founded in 2002 in Lakewood, NY and prides itself on fresh, clean, American Ales and Lagers. The brewery’s widely popular IPA, Tangier, and Pilsner will be available for purchase all season long at the track, and the newly brewed One Buffalo will be available in August. These beers will be sold there in 12oz and 16oz cans, and will further accent Southern Tier signage at the track, as well as beer samplings on 4 event nights. As part of a continuing initiative to further connect race fans with local businesses, this partnership will bring the community even closer to one of its most prominent craft breweries.STierTrack.jpg

Representatives from Southern Tier will be on hand on the speedway Midway on June 11th, July 9th, July 16th, and September 10th for taste testing for our race fans ages 21 and older. Additionally, Holland fans will find FREE admission tickets for any regularly scheduled racing event all across the area throughout the season. Discounted race tickets will also be distributed in Sunoco A+ Mini Marts as part of this partnership between Southern Tier and the racetrack. These promotions will bring added publicity to both the brewery and the track, while giving fans a close-knit feel for a major player in the local and national craft beer industry.

We’re social; find us on Facebook (Holland Motorsports Complex), Twitter (@HollandRaceway), and Instagram (@hollandspeedway) as weekly specials and news on upcoming events will be seen on the track’s social media pages for the racetrack and the Holland Paintball and Airsoft Adventure Park. When posting on Social Media, use the #HollandSpeedway !  Don’t forget to check out all of the pictures from each week’s racing program by logging on to For more information log on to or